Don’t Tread on Me: Embracing American Principles of Freedom in Environmental Activism

Trevor Neilson
4 min readFeb 1, 2024

Most Americans are familiar with this flag — and anyone who has seen a Trump rally in person or on TV has probably seen it flapping alongside a TRUMP 2024 flag.

In fact, many Americans may just think of it as something the right wing came up with. But a deeper understanding of that flag and its origins tells a different story, one that is relevant to modern day environmental activism.

In the ongoing battle to combat climate change, protect our planet, and safeguard our health from the impacts of corporate pollution, environmental activists can find inspiration in the historical roots of the “Don’t Tread on Me” slogan and the Gadsden Flag. By connecting these symbols of American freedom with the modern environmental movement, we can bridge the gap and rally a broader coalition for positive change.

The “Don’t Tread on Me” slogan originated during the American Revolution and was prominently featured on the Gadsden Flag. Christopher Gadsden, a passionate advocate for American independence, believed that the coiled rattlesnake, ready to strike if provoked, represented the American colonies’ determination to defend themselves against British oppression. This legacy of resisting undue authority aligns with the modern environmental movement’s call for responsible stewardship of our planet.

Freedom of Choice

The essence of American freedom lies in the right to make choices. Environmental activists can emphasize that embracing sustainable practices is a choice, not an imposition. Much like the colonists who resisted British tyranny, individuals today can choose to opt for cleaner energy sources, reduce waste, and adopt eco-friendly lifestyles that resonate with their values. By framing sustainability as a matter of personal choice, we empower people to make decisions that are in harmony with their beliefs.

Property Rights and Environmental Stewardship

Property rights are deeply entrenched in American freedom. Throught the western United States farmers and ranchers, hunters and anglers are some of the most passionate environmentalists you will ever find. Environmentalists should embrace this tradition and advocate for responsible stewardship of natural resources, aligning with the idea that individuals have the freedom to manage their property as they see fit, emphasizing the importance of protecting and conserving our land, forests, and water sources ensures that future generations can exercise their property rights while enjoying the benefits of a well-preserved environment.

Entrepreneurship and Green Innovation

American freedom celebrates entrepreneurship and innovation. Environmental activists should underscore how embracing sustainable practices and technologies can drive economic growth and job creation. By promoting the development of renewable energy sources, green technologies, and sustainable agriculture, activists can show that environmental protection and economic freedom are not mutually exclusive. Transitioning to a green economy offers vast opportunities for businesses and individuals to thrive while reducing our environmental footprint.

Freedom from Health Impacts

From our very beginnings, one critical aspect of American freedom is the right to live free from harm. For example, new research has revealed that thousands of nanoplastics are found in bottled drinking water, posing health risks to consumers. Environmental activists can emphasize the importance of holding corporations accountable for their pollution in the name of profits. Our freedom includes the right to enjoy clean air, safe drinking water, and a healthy environment, free from the detrimental health impacts caused by corporate pollution.

Local Governance and Grassroots Activism

The concept of local governance and community activism is deeply ingrained in American freedom. Environmental activists should encourage grassroots efforts at the community level to address environmental challenges. By advocating for localized solutions that respect the unique needs and values of each community, activists can demonstrate how environmentalism aligns with the principles of self-governance and individual empowerment. This approach fosters a sense of ownership and responsibility among local residents.

Transparency and Accountability

Transparency and accountability are essential aspects of American democracy. Environmental activists should champion these principles by holding both government and private entities accountable for their environmental actions. By demanding transparency in corporate practices and government policies, activists ensure that environmental decisions are made in the best interests of the people and the planet.

Bridging the Divide

To be effective, environmental activists must work to bridge the ideological divide that often separates them from proponents of individual freedom. By connecting environmental issues with the historical legacy of “Don’t Tread on Me” and the Gadsden Flag, we emphasize shared values rather than divisions. We remind Americans that protecting our environment and our health is not only consistent with our heritage but also vital to securing a better future.

By embracing American principles of freedom, rooted in the legacy of the “Don’t Tread on Me” slogan and the Gadsden Flag, environmental activists can build a powerful and inclusive movement. Connecting environmentalism with these cherished values allows us to unite people from all walks of life in the common goal of safeguarding our planet and our health for current and future generations.

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Trevor Neilson

Co-Founder Chairman and CEO WasteFuel, Co-Founder, Climate Emergency Fund, Co-Founder i(x) Net Zero